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YouTube Channel Transformation:
Kinetic Sand
Challenge: Kinetic Sand, one of Spin Master’s top sensory play brands, has captivated kids and parents worldwide. But on YouTube, the brand struggled to break through — parents and kids weren’t discovering it, and trust remained low.
Power Zone YouTube Transformation
Challenge: Power Zone is the official YouTube hub for Spin Master’s Monster Jam and Batman toys, reaching kids under 12 and their families worldwide. By early 2023, however, content was losing momentum, viewership had stagnated, and the algorithm wasn’t working in the brand’s favor.
Building Global Fandom for Unicorn Academy on YouTube
Solution: Achieve 50K+ subscribers, 500K watch hours, and over 200M views within three months. Provide data-driven insights for the sales team to pre-sell the IP to retailers for the consumer products launch.
Transforming PAW Patrol’s YouTube Toy Content Strategy
Challenge: Paw Patrol is one of the world's top preschool franchises. But after years of similar handplay videos on Youtube, the channel faced creative fatigue, declining performance, and algorithmic penalties that limited reach.