Get to Know Us
We believe that successful kids and family IPs can be built from the ground up, almost entirely online and it all starts with the audience. By combining deep platform expertise on YouTube with strategic social media, influencer marketing, creative design, and production, we help build global fandoms around content and unlock the full potential of your IP.
Turn Clicks Into Audiences
Founded in 2024
VIEWED Inc. is a content monetization and digital marketing agency specializing in the kids' media and entertainment industry. We work with brands, producers, production companies and creators to transform ideas and content into globally recognized intellectual property.
Our Vision
To take ideas global by transforming stories into brands that reach kids and families everywhere.
Our Mission
To be the leading partner for creators and companies building the next generation of kids’ media and entertainment.
Our Story
VIEWED was founded in 2024 by Terence Mbulaheni, a seasoned digital media strategist and a film and TV professional whose journey began in South Africa, studying Film and Television at the University of the Witwatersrand. After moving to Canada in 2011, Terence built a career leading digital and YouTube strategies for global brands like Barney, Wild Kratts, Daniel Tiger’s Neighbourhood, Super Simple Songs, PAW Patrol, Unicorn Academy, and Monster Jam.
With a deep belief in the power of digital platforms to reach and engage global audiences, Terence launched VIEWED to help brands grow online through smart strategy, creative execution, and platform mastery.
Since then, VIEWED has partnered with top studios and media companies including ZDF Studios (Germany), Guru Studio and Sinking Ship (Canada), Smilehood (Argentina), Educational Insights and Scott Brothers Entertainment (USA), managing 35+ brands across YouTube and social media.
At VIEWED, we exist to turn clicks into audiences and ensure great content gets seen, shared, and remembered.
In Memory of Don (Danavich - as I, Terence fondly call him) Lamprecht. This journey is dedicated to the memory of Don Blatt Lamprecht, my adoptive father, a celebrated South African actor and a passionate advocate for LGBTQ+ rights. His courage, creativity, and unwavering support continue to inspire the work we do at VIEWED. We miss you.
